When Bill Ruger, Sr. founded Sturm, Ruger & Co., Inc. in 1949, his newly minted company faced an uphill battle. Experts cast doubt that a new firearms company could stand up to the established name-brand gunmakers in an industry that was already viewed to be in a state of decline. More than 60 years later, the Ruger name is respected around the world. In the spirit of Bill Ruger, Ruger CEO Mike Fifer and President/COO Chris Killoy have taken a stand to not only provide customers with a great firearm, but to ensure their customers have the right to use them for years to come.